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Who decides what the style of an actors headshot should be?

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What I mean by this question is ‘the general style’ of the headshot. Should the headshot be simply a head and shoulders, should it be cropped tightly, can we crop-off the top of the head, should we pull out to include more of the torso like headshots in the USA, should it have strong shadows so we can only see half of the face, should it be heavily retouched to give almost unrealistic skin tones as some photographers like?

As an actors headshot photographer in London I have to comply with the requests of my clients – the actors, I also have to understand the what the market wants – the agents, casting directors etc. and I also have to fulfill my own creativity within these boundaries.

There are plenty of general photographers who dabble in headshots as a way of making more money without fully understanding the niche, or the possible negative effects that a poor headshot can have on an actors career. My creative buzz comes from the absolute pleasure in getting a great headshot for an actor that I know is going to help them in their career. Especially those actors who are uncomfortable sitting in front of the stills camera.

Drawing out of an actor something from deep within them to make their headshot sparkle, to give it the wow factor. For without the wow factor it’s just another headshot in the crowd. Check out more info here 7 secrets of a great headshot