Have a Single Call To Action on Your Ad Banner
February 19, 2010 on 10:58 pm | By admin | In TechnologyMany ad banners try to achieve too much. There’s too much information on them and they look cluttered. It’s easy to see the temptation to do this. You have a finite amount of space, and you want to get a lot across to your potential new customers, and advertising isn’t cheap. But don’t get caught out with this temptation. Think about a single call to action for each ad banner when you create your next banner in a banner maker application.
Cluttered ad banners contribute to banner blindness as people learn to tune out of clutter. Let your competitors make that mistake.