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Have a Single Call To Action on Your Ad Banner

February 19, 2010 on 10:58 pm | By admin | In Technology

Many ad banners try to achieve too much. There’s too much information on them and they look cluttered.  It’s easy to see the temptation to do this. You have a finite amount of space, and you want to get a lot across to your potential new customers, and advertising isn’t cheap.  But don’t get caught out with this temptation.  Think about a single call to action for each ad banner when you create your next banner in a banner maker application. 

Cluttered ad banners contribute to banner blindness as people learn to tune out of clutter.  Let your competitors make that mistake.