Have a Single Call To Action on Your Ad Banner

February 19, 2010 on 10:58 pm | By | In Technology | Comments Off

Many ad banners try to achieve too much. There’s too much information on them and they look cluttered.  It’s easy to see the temptation to do this. You have a finite amount of space, and you want to get a lot across to your potential new customers, and advertising isn’t cheap.  But don’t get caught out with this temptation.  Think about a single call to action for each ad banner when you create your next banner in a banner maker application. 

Cluttered ad banners contribute to banner blindness as people learn to tune out of clutter.  Let your competitors make that mistake.

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